Apple Gains Observer Role on OpenAI Board in Landmark AI Deal
Apple Gains Observer Role on OpenAI Board in Landmark AI Deal
In a significant move, Apple has secured an observer role on OpenAI's board, as part of a new agreement announced at the Worldwide Developers Conference (WWDC) 2024. This role will be filled by Phil Schiller, Apple's former marketing chief and current head of the App Store. The collaboration marks a pivotal step in strengthening the ties between Apple and OpenAI, entities that were once considered unlikely partners.
Apple's observer position on OpenAI's board allows Schiller to attend and contribute to board meetings, although he will not have voting rights or direct decision-making power. This setup mirrors the arrangement that Microsoft, OpenAI's primary backer, has had in place, which could lead to intricate dynamics given the competitive nature between Apple and Microsoft.
The partnership also extends to integrating OpenAI's ChatGPT into Apple's upcoming software updates, including iOS 18, iPadOS 18, and macOS Sequoia. This integration aims to enhance user experience with advanced AI features, such as improved Siri responses and system-wide content generation tools. These developments are set to be available later in 2024, initially in US English.
This collaboration underscores Apple's broader strategy to enhance its AI capabilities and deliver more personalized and efficient experiences across its devices. The integration of AI technologies aligns with Apple's commitment to leveraging the power of generative models, combined with personal context, to revolutionize everyday tasks and interactions.
