OpenAI's Strategic Acquisition of Multi: Enhancing Remote Collaboration
OpenAI's Strategic Acquisition of Multi: Enhancing Remote Collaboration
In a strategic move to bolster its enterprise solutions, OpenAI has acquired Multi, a startup specializing in video-first collaboration for remote teams. This acquisition follows closely on the heels of OpenAI's purchase of database technology firm Rockset, highlighting the company's aggressive expansion into the enterprise market. Multi, originally known as Remotion, was designed to facilitate seamless remote collaboration with features such as video chats, screen sharing, and customizable shortcuts.
Multi's technology and team, including CEO Alexander Embiricos, will integrate with OpenAI, focusing on enhancing the ChatGPT desktop app for Mac. This alignment is expected to bring advanced video conferencing and remote collaboration capabilities to OpenAI's suite of products, potentially transforming how enterprises utilize ChatGPT for their communication needs. The integration promises to offer a more robust and interactive platform for business users.
Founded in 2019 and rebranded in 2023, Multi has raised $13 million from notable investors like Greylock and First Round Capital. Despite its promising features, including the ability to support up to 10 collaborators simultaneously, Multi will cease operations on July 24, 2024. Current users have been given notice and support to transition to alternative solutions, ensuring minimal disruption during the shutdown phase.
OpenAI's acquisition spree and its focus on enterprise solutions are driven by the significant revenue potential in this sector. With projections indicating earnings of $3.4 billion this year, OpenAI's strategic investments are set to enhance its offerings and solidify its position as a leader in AI-powered enterprise tools. The addition of Multi's technology is expected to add substantial value, particularly in improving the collaborative and interactive capabilities of ChatGPT.
