Apple Vision Pro Team Working on a More Affordable Headset
Apple Vision Pro Team Working on a More Affordable Headset
Apple is shifting focus towards developing a more affordable version of its Vision Pro headset. The high price of the Vision Pro, currently at $3,499, has prompted the company to explore cost-cutting measures to make this cutting-edge technology more accessible to a broader audience. This strategic pivot aims to balance advanced features with a more consumer-friendly price point, targeting a launch by the end of 2025.
One of the significant changes being considered for the cheaper headset is the removal of some premium components and features. For instance, the new model might use larger, but lower-resolution displays to reduce costs. This adjustment in display quality, from the high-density OLED panels currently used, aims to lower the overall production expenses without compromising the user experience excessively. Additionally, the EyeSight feature, which allows others to see the user's eyes through the headset, might be omitted in the budget model, further trimming costs.
Another critical cost-saving measure involves the processing power of the headset. The more affordable Vision model may need to be tethered to an iPhone or Mac, leveraging the processing capabilities of these devices instead of integrating a dedicated processor within the headset. This tethering approach would significantly cut down the hardware costs, although it might affect the device's portability and standalone functionality.
These strategic adjustments reflect Apple's commitment to making immersive technology more accessible while maintaining a competitive edge. However, even with these changes, the cheaper headset is expected to be priced between $1,500 and $2,000, which still places it above many rival devices in the market. This move underscores the challenges Apple faces in balancing affordability with its reputation for high-quality, innovative products.
