Meta's New AI Labeling System: "AI Info"
Meta's New AI Labeling System: "AI Info"
In response to widespread feedback, Meta has updated its labeling system for AI-generated content across its platforms, including Facebook, Instagram, and Threads. The previous label, "Made with AI," has been replaced by "AI Info." This change was prompted by numerous complaints from photographers and content creators who found their manually edited images incorrectly tagged as AI-generated. The updated label aims to provide more clarity and better align with the actual content creation process.
Meta's labeling initiative, which began in May 2024, leverages industry-standard metadata and invisible watermarks to identify AI-generated images. The "AI Info" label will inform users when AI tools have been used in the creation or editing of content. This effort is part of Meta's broader strategy to ensure transparency and trust on its platforms, especially as the distinction between human-made and AI-generated content becomes increasingly blurred.
Clicking on the "AI Info" label will provide users with detailed information about why the content was flagged as AI-generated. This initiative not only helps users discern the origin of digital content but also aligns with best practices recommended by the Partnership on AI, an industry group advocating for responsible AI development.
Meta's new policy also mandates that users disclose when their media is AI-generated, with specific consequences for non-compliance. Over the next year, Meta will closely monitor user interactions with these labels to refine and enhance its approach, ensuring that the platform maintains its commitment to transparency and accountability in the digital age.
